Red ribbon, holiday lights and faux snow – yep, it does feel like holidays, doesn’t it?

‘Tis the season for wonderful things, including enchanting store windows that stop you in your tracks with nostalgia and wonder.

And that’s where these come in…
 

With the recent the launch of TOMS Holiday 2011 Collection, after lots of hard work from the team at HQ, these colorful TOMS Holiday window displays made their way into stores near you.  

We hope you’ll spot them in your hometown and take a minute to feel the magic, and we want to make sure you get the full scope of what you’re looking at when you do.

“Our retailer windows are really our billboards to the world, and they are our biggest chance for people who don’t already know about TOMS to happen upon us,” said Jay, Marketing Director at TOMS. “They give us this great opportunity to tell the TOMS story.”

This Holiday, we want to inspire shoppers (window shoppers - we’re talking to you, too!) to “GIVE JOY.”





One of the beautiful things about this One for One movement is that without any one of us, it would be missing a piece. Each TOMS fan; employee; intern; customer plays a special part in growing the movement. We are all connected, and so we are all a part of giving joy.

The gift giver spreads joy to whom they gift TOMS this holiday, and, of course, to the child who receives the Giving pair. Holidays are about connecting, and we’re so glad the One for One movement connects us to you!

Felipe, VP of TOMS Creative team, told the TOMS staff that this “World of Giving,” depicted in the window displays, is meant to represent “the community within the TOMS movement, our relationship with TOMS fans and TOMS customers, and the communities we’re helping by giving One for One.”

And then there’s the twinkling holiday shimmer of the windows that introduce TOMS Sequins Collection. We think those are just dazzling.





We’re excited that these windows capture our interpretation of the spirit of the Holiday, of that TOMS community and of One for One.

PLUS…

In the windows of children’s boutiques, Jay said, “There’s an interactive experience inside the imaginative world of the giving mural.”
 

“Can you find four TOMS flags, a fluffy cat, and two friends holding hands?”

Visit a TOMS retailer in your area to see it for yourself! Use the TOMS Store Locator tool to find one nearest you. And see photos of what TOMS Holiday 2011 Windows look like in stores across the US in this Facebook album!