How did you first hear about TOMS?
We first heard about TOMS from an employee, who came across TOMS while down in San Francisco. This was a few years ago, before anyone in Van city was carrying them, so when she came back from her trip super hyped on the One for One mission of the company, we were all on board. She was the moving force in getting TOMS in our store but we were all pretty excited about it.

What's the philosophy behind your shop? What are your influences and inspirations?
We're the down-to-earth neighbourhood skate shop, only we're lucky enough that our neighbourhood is mid Granville Street, the busiest, most eclectic street in Vancouver. So our inspiration is our area and the people in it. It's about having good vibes and fun times.

Can you tell us a TOMS story unique to Underworld?
Making our TOMS widow display was quite an interesting experience and TOMS story in and of itself. We build this giant peace sign with TOMS shoes the day after the NHL Playoff riots [last Spring]. Tons of people watched us set it up and took photos during and after. The whole community was out cleaning the streets and people seemed pretty stoked to see the peace amidst the mayhem. It was really quite awesome.

  



How would you describe your TOMS customers?
One word…RAD! Our window display really helped make people aware that we're on board with the TOMS brand and the One for One movement. Now we have trouble keeping TOMS in stock… we're really proud to be a part of this amazing production, and it seems are customers are too.

Which style of TOMS shoes do your customers go crazy for?
TOMS fans in Vancouver who frequent our shop are loving the burlap! They're very rustic and people are really liking the color.

How does Underworld take part in giving back to your community?
We have several skate competitions during the year that give young people an outlet to express themselves in a positive, active and encouraging environment. We also organize a clothing dive to collect coats for children during the Holiday season. Giving back to the community has always been an important part of our place.

Visit Underworld Skate Shop at 1043 Granville Street in Vancouver, BC or find a store that carries TOMS near you using our Store Locator tool!