We started the TOMS Advocate program to help our retail partners tell the TOMS story and spread the One for One Movement in the most educated and powerful way possible.  We select passionate individuals who work at these stores and keep them up to date with tons of things we have going on at HQ, details of where we are giving shoes, and what our seasonal collections and stories are all about.

Every so often, we launch fierce friendly competitions between the Advocates for some pretty awesome prizes.

For One Day Without Shoes this past April, we hosted a competition to see who could create the largest barefoot event. The prize? A trip out to TOMS HQ in Santa Monica to hang with us! Sheena, from Val Surf in our own back yard, was able to create an event with over 175 people that registered and pledged their support for One Day Without Shoes.
 

She's coming by HQ today and we can't wait to introduce her to the entire TOMS family and show her what we do each day to keep the One for One Movement alive! Weeeeeeeellcoommmmeeeeee Sheena!!