In February, TOMS partnered with leading UK fashion retailer Topshop to host a Style Your Sole event at the retailer's Oxford Circus location. This was the first Style Your Sole event to take place in the UK and was part of a Topshop's greater event schedule for London Fashion week. Customers, fans, and fashion week attendees purchased canvas TOMS and had them transformed into one-of-a-kind, hand painted kicks.

Philippa, TOMS UK PR Director, says, "It was a brilliant day, the artists were busy all day and probably painted about 30-40 pairs. Customers loved it, we saw a lot of TOMS fans, and Topshop were really pleased – all in all it was a very inspiring and successful SYS event."

Local artists included Tika, Nathalie, Claire, Sarah, and Lise B. TOMS Founder and Chief Shoe Giver Blake Mycoskie was also present to lend his creativity for the 2-day event.

About Topshop

Since Topshop launched in 1964, it has become a major style authority and one of fashion's biggest success stories. Exemplifying up-to-the-minute affordable style, its brave and irreverent approach to fashion has made it the number one high street stop for style conscious shoppers and industry insiders alike.