Blake Mycoskie, TOMS Founder and Chief Shoe Giver, speaks at the annual TED conference...
AT&T TOMS Shoes Commercial
Blake Mycoskie, Chief Shoe Giver of TOMS Shoes, is honored to be featured in an ATT (AT&T) commercial as part of ATT’s latest ad campaign. ATT has "more bars in more places" and the advertisement captures the importance of ATT service for TOMS Shoes.
Directed by Bennet Miller, an Academy Award nominee, filming for the commercial began in early February 2009. Using a variety of locations, shooting stretched over several weeks and two continents. The result is a commercial that captures the essence of TOMS.
Since our beginning in 2006, TOMS Shoes has given 140,000 pairs of shoes to children in Argentina, Ethiopia, and South Africa. Because of your support, TOMS plans to give 300,000 pairs of shoes to children in need in 2009.
First aired during the Masters golf tournament, and slated to run over 12 weeks, the ATT ad with Blake will allow TOMS Shoes to reach hundreds of millions of people. TOMS’ simple One for One movement should inspire viewers, which will allow TOMS to give even more shoes to children in need around the world.
ATT is the largest telecommunications company in the world. With 77 million subscribers in the United States, 80,000 WI-FI hot spots, and service in over 200 countries.