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TOMS & Trovata: Fashion’s Night Out
In support of Fashion’s Night Out, TOMS and Trovata teamed up to host a Family Reunion at the TOMS Shoes headquarters in Santa Monica, CA. Although many Fashion’s Night Out events took place in New York City, a handful of brands on the West Coast joined the initiative to “promote retail, restore consumer confidence and celebrate fashion.” Participating brands and designers were encouraged to host nontraditional fashion events on the evening of September 10th, and it was the clever idea of Trovata founder and CEO John Whitledge to put on a Family Reunion. TOMS and Trovata encouraged friends, clients, family, neighbors, fans and supporters to attend the event dressed as iconic families. Three unique photo booths were set up at the event for families to have their portrait taken, with the best family portrait receiving a $1,000 shopping spree from the two brands. “TOMS really wouldn’t be where we are today without John’s [Whitledge] support from the beginning. This really does feel like a family reunion tonight!” said TOMS founder, Blake Mycoskie. Guests greeted old friends and new, admired the creative costumes, and danced to a DJ who split time between spinning and spending time with his Flinstone family. TOMS was also eager to share a new TOMS style featuring laces, the TOMS Cordones. The Cordones collection launched that same day and were available for sale at the event. Guest’s reactions were overwhelmingly positive and many left outfitted with Cordones. An incredible thank you goes out to all who made the evening a stellar success: Veev, Asahi, Nika, Function, the talented photographers who volunteered their time, DJ Peytonious, Adam for orchestrating the lighting, and all of the amazing guests who attended. Check out all the pictures from the event here: Facebook Page. |
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